Ben, just a note that Start Simple is a Trademark and I updated the Start-simple page -JumpAssociates
The "Start Simple" trademark referred to appears to be for a consultancy service, the broader generic principle of "start simple" can be found referenced on numerous websites. (adding only to respond to a previous comment, in general please avoid using User_talk pages). You may delete these comments at your convenience. Tantek 19:10, 1 June 2009 (UTC)